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Planning: Strategic and Tactical |
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Visionary Strategic Plans that analyze conditions, reveal opportunities, and deliver innovative solutions.
Asset Analysis: Resource Utilization, Leveraging & Acquisition, Timeline & Milestone Analysis and Documentation, Strategic Partnerships & Alliances Opportunities
Conditions Analysis: Market Status, Competitive Activity, Financial Review, Current & Future Opportunities
ProForma Financials: Financial Needs, Personnel, Materials and Facility needs
Implementation Options: Tactics and Timelines to effectively implement the Strategic Plan
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Marketing and Brand Management |
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Profit and productivity solutions from concept to consumer.
Intellectual Property Protection: Copyrights - Trade Dress - Patents
Market Analysis: Market Size & Location, Demographics, Trends & Opportunities, Channels of Distribution, Barriers and Cost of Entry
Competitive Analysis: Size - Perception - Advantages - Weaknesses
Advertising: Media Selection, Type, Frequency, Cost Analysis, Effectiveness Analysis, Alternative Advertising Sources, Agency Relations, Ad Content, Print, TV, Radio, Billboards, Web ads
Collaterals: Design, Content, Resources, User Manuals and Instructions
Internet: Websites, Architecture, Graphics, Functionality, URL name and registration, Search engines, e-commerce, Evaluation, Web Trends, etc.
Public Relations: Media Relations, Public Presentations, Newsletters,
e-newsletters & blogs print newsletters
Industry Shows & Conferences: Show Identification & Selection, Show Budgeting, Planning & Setup, Show Advertising & Promotion, Follow up & Evaluation
Product Development: Review, Application/Utilization Analysis, Product Extension Opportunities, Design Analysis, Distribution Analysis & Potential Channels
Regulatory Compliance: Federal, State, International
Manufacturing Sourcing: Domestic, International
Merchandising: Assortment Planning, Pricing, Co-op Advertising, Packaging, Display, Vendor Relations
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Sales Performance & Management Development |
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Proven success in building and maintaining award-winning sales teams.
Sales: Recruitment, Sell-through Strategies & Techniques, Relational & Add-On Selling, Networking, Presentations & Followups
Sales Management Development: Recruiting, Interviewing, Motivation, Contests, Recognition, Field Sales, Budgeting & Goal Setting
International Sales Management: Selecting Distributors/Agents, Customer Contact and Customs, Regulatory Agencies
Industry Resources
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Product & Service Development |
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Research: Current Product Analysis, Product Extension Opportunities
Design & Development: Design, materials & manufacturing
Merchandise Planning: Product Assortment, Pricing, Packaging
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Operations Management |
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Staff Performance, Facilities Analysis, Asset Utilization, Safety, Policy & Procedure Development & Implementation, Forecasting & Budgeting
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Organization Design & Development |
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From total workforce analysis to succession plans, we can help develop and document your vision, guide implementation and measure results. Together, we can achieve your goals for performance now and in the future.
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Specialized Services |
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Tom has several years of exceptional success in non-profit and for-profit Fundraising, Grant Writing, Event Planning, Corporate Relations and internal/external communications.
Contact us to see what we can do for your organization.
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