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Planning: Strategic and Tactical |
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Visionary Strategic Plans that analyze conditions, reveal opportunities, and deliver innovative solutions.
Asset Analysis: Resource Utilization, Leveraging & Acquisition, Timeline & Milestone Analysis and Documentation, Strategic Partnerships & Alliances Opportunities
Conditions Analysis: Market Status, Competitive Activity, Financial Review, Current & Future Opportunities
ProForma Financials: Financial Needs, Personnel, Materials and Facility needs
Implementation Options: Tactics and Timelines to effectively implement the Strategic Plan
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Marketing and Brand Management |
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Profit and productivity solutions from concept to consumer.
Intellectual Property Protection: Copyrights - Trade Dress - Patents
Market Analysis: Market Size & Location, Demographics, Trends & Opportunities, Channels of Distribution, Barriers and Cost of Entry
Competitive Analysis: Size - Perception - Advantages - Weaknesses
Advertising: Media Selection, Type, Frequency, Cost Analysis, Effectiveness Analysis, Alternative Advertising Sources, Agency Relations, Ad Content, Print, TV, Radio, Billboards, Web ads
Collaterals: Design, Content, Resources, User Manuals and Instructions
Internet: Websites, Architecture, Graphics, Functionality, URL name and registration, Search engines, e-commerce, Evaluation, Web Trends, etc.
Public Relations: Media Relations, Public Presentations, Newsletters,
e-newsletters & blogs print newsletters
Industry Shows & Conferences: Show Identification & Selection, Show Budgeting, Planning & Setup, Show Advertising & Promotion, Follow up & Evaluation
Product Development: Review, Application/Utilization Analysis, Product Extension Opportunities, Design Analysis, Distribution Analysis & Potential Channels
Regulatory Compliance: Federal, State, International
Manufacturing Sourcing: Domestic, International
Merchandising: Assortment Planning, Pricing, Co-op Advertising, Packaging, Display, Vendor Relations
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Sales Performance & Management Development |
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Proven success in building and maintaining award-winning sales teams.
Sales: Recruitment, Sell-through Strategies & Techniques, Relational & Add-On Selling, Networking, Presentations & Followups
Sales Management Development: Recruiting, Interviewing, Motivation, Contests, Recognition, Field Sales, Budgeting & Goal Setting
International Sales Management: Selecting Distributors/Agents, Customer Contact and Customs, Regulatory Agencies
Industry Resources
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Product & Service Development |
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Research: Current Product Analysis, Product Extension Opportunities
Design & Development: Design, materials & manufacturing
Merchandise Planning: Product Assortment, Pricing, Packaging
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Operations Management |
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Staff Performance, Facilities Analysis, Asset Utilization, Safety, Policy & Procedure Development & Implementation, Forecasting & Budgeting
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Organization Design & Development |
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From total workforce analysis to succession plans
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Specialized Services |
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Call to discuss your specialized needs
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